"Greenwashing" - and how to avoid it.

Article by Jennifer Woofter: Strategic Sustainability Consulting.

"The Coalition for Responsible Fire Protection began in 2010 as a healthy discussion about how to balance environmental sensitivity with the need to preserve life and property. many large firms now expect or even demand more environmentally responsible products and systems, which will reflect and support their own environmental commitments. While small steps have been taken to "green" the fire protection industry, to date the Coalitiion believes it has been a mostly cosmetic exercise." ..... to read more click here!